'Whether it's helping our customers with ingredients for nutritious meals or making it easier for them to stock up on toiletries, we are starting the new year as we finished the last one - with a real focus on meaningful price cuts across all areas of our stores.” Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “We know that January can be a difficult month for many after enjoying the festive season, so we wanted to do all we can to keep prices low without any compromise on quality. Popular basket items including whole cucumbers, salad tomatoes and iceberg lettuce as well as pasta and minced steak are included in the price freeze.ģ50 health and beauty products such as Lynx Africa Shower Gel, Radox Bath Salts and Nivea Soft Moisturising Cream are also included. In total, Morrisons has confirmed 1,000 items have had their prices locked low for the next eight weeks. Some of the biggest price reductions include Morrisons washing up liquid (450ml) reduced from 75p to 59p, a five-pack of bananas from 99p to 78p, Morrisons brown basmati rice (1kg) from £2.99 to £1.85 and chopped tomatoes (400g) from 60p to 49p.

Morrisons has cut the price of popular products this January and more than 200 products are being cut by an average of 20 per cent including cupboard essentials and breakfast options, as well as fresh producer.

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